There is a strong and growing shortage of qualified entrepreneurs and managers in the SME sector, and this is the main factor hampering further development in all European countries. To meet these challenges, there is an urgent need to raise the qualification level of master craftsman training (German Meisterausbildung) as effective entrepreneurship training according to the needs of entrepreneurial activity and to introduce entrepreneurship education at academic level. The aim of the "Bachelor & Meister" project, which ran from September 2017 to August 2020, was to develop an innovative learning approach in the form of a dual integrated degree programme combining the advantages of master craftsman training and