Sophia von Berg
The business model cycle. A dynamic and user-centric perspective on business model design and change
- Cuvillier
- 2017
- Taschenbuch
- 282 Seiten
- ISBN 9783736973329
Today, firms all over the world have to deal with dynamic business environments. Fast-moving digitalization has made information more transparent, strengthening the role of the customer. At the same time, the provider can have a much closer relationship with the user, thanks to real- time communication. However, corporate practice does not have a process for developing dynamic business models, and user-centric business models that can be designed and changed using smart technologies have not yet been systematically integrated. To stay competitive, companies need to rise to this challenge. The aim of this dissertation was to develop a dynamic, user-centric process model for business model design and
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