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When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
- GRIN Verlag
- 2019
- Taschenbuch
- 528 Seiten
- ISBN 9783668932494
Doctoral Thesis / Dissertation from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: cum laude, T.C. Yeditepe University Istanbul (Institute of Social Sciences - Media Studies Doctoral Program), language: English, abstract: Living in a media-dominated age in which countless images circulate around the world, we are constantly faced with an environment that has become increasingly saturated by advertising. An emerging phenomenon that can be increasingly noticed in a global sense, but especially in Turkish advertising of 21st century which will be explored in this doctoral thesis, is infantilization. Infantilization is the practice of treating adults like children and, thus,
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