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Cookie akzeptierenAlexander Roggenkamp
Social Community Sites as the Trend in Web 2.0. How to Beat the Competition
- GRIN Verlag
- 2016
- Taschenbuch
- 88 Seiten
- ISBN 9783668119321
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Essen, language: English, abstract: Since a few years, many people talk about web 2.0 without knowing exactly what it is. It is not a new web standard, no new innovative product of Apple, no net movement or revolution. In fact, it is a paraphrase for the new active role of users. The technological progress makes it possible that users participate in internet actively. Their role changed from a watching to a creating one. New tools and features enabled users to generate content. With
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