Johannes Bohnen
Corporate Political Responsibility
- Springer Berlin Heidelberg
- 2021
- Taschenbuch
- 208 Seiten
- ISBN 9783662621240
This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business. To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and
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