Philipp Brüggemann
Decomposing Market Shares - Methodological Foundations and Empirical Application
An Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail Chains in Grocery Retailing
- Springer-Verlag GmbH
- 2026
- Taschenbuch
- 178 Seiten
- ISBN 9783658490638
117,69
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