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Cookie akzeptierenMatteo Fabbi
Feeding the Marketing Plan with Innovation and Responsability
- GRIN Verlag
- 2011
- Taschenbuch
- 20 Seiten
- ISBN 9783656032533
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 82%, University of Westminster, course: BA Global Marketing , language: English, abstract: Through my three years of marketing studies, I have come to understand that marketing planning never has been the simple step-by-step approach described so enthusiastically in most prescriptive texts and courses. According to MacDonald, M (2004), the moment an organisation embarks on the marketing planning path, it can expect to encounter a number of complex organisational, attitudinal, process and cognitive problems, which are likely to block progress. In order to identify those processes and
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