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Cookie akzeptierenVerena Stickler
Managing food trends of corporate events
- GRIN Verlag
- 2011
- Taschenbuch
- 44 Seiten
- ISBN 9783656001416
Research Paper (postgraduate) from the year 2008 in the subject Tourism, grade: 1,5, London Metropolitan University, language: English, abstract: Food trends influence food selection, food service and food presentation and therefore form an important aspect of event catering. The concept of identifying food trends in due time is closely linked to the management process of marketing, which identifies, anticipates and supplies customer requirements efficiently and profitably. By doing so, management is able to satisfy customer needs, wants and values ultimately effectuating customer (and brand) loyalty. By applying the case study method the management issues surrounding food trends have been brought to light retaining holistic and meaningful
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