Seminar paper from the year 2010 in the subject Business economics - General, grade: 1,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e. V., language: English, abstract: This paper describes the term biotechnology and how a small Austrian startup enterprise could enter into foreign markets. The paper combines knowledge of Intercultural and International Management constantly referring to biotechnology. This paper is divided into 3 major chapters. The second chapter defines biotechnology generally and furthermore gives an insight in marine biotechnology using the example of a concrete enterprise. Afterwards cultural and socio-political particularities in the fields of biotechnology are explained based on Austria where this startup enterprise is headquartered and