Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, European School of Business Reutlingen, language: English, abstract: The current financial crisis has caused governments and central banks to compete, who will achieve the biggest bail-out- and economic stimulus package including the lowest interest rates. These are supposed to slow down the worldwide recession and avoid a deflation. The current crisis has parallels to the ¿great depression¿ in the 1930th and therefore is also called the ¿great re-pression¿. The German Government has also installed a safety shield, worth 480 billion Euro for financially suffering banks and financial