Für statistische Zwecke und um bestmögliche Funktionalität zu bieten, speichert diese Website Cookies auf Ihrem Gerät. Das Speichern von Cookies kann in den Browser-Einstellungen deaktiviert werden. Wenn Sie die Website weiter nutzen, stimmen Sie der Verwendung von Cookies zu.
Cookie akzeptierenNina Rakowski
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
- GRIN Verlag
- 2011
- Taschenbuch
- 20 Seiten
- ISBN 9783640407651
Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, language: English, abstract: This report will analyse the Maslow¿s hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world.
Mehr
Weniger
zzgl. Versand
in Kürze