The tourist experience is a highly topical issue and one which is of critical importance in sustaining the future of the tourism industry. This timely volume provides a reflection for the reader to contemplate the various players involved in delivering and shaping the tourism experience. It stimulates the reader to not only view experiences from a tourist point of view but also to appreciate the role of additional stakeholders representing breweries, universities, hotel restaurants, travel intermediaries, resorts and DMOs. This volume provides a wealth of new knowledge through this diverse collection of chapters on different perspectives on the tourist experience. This book will be an invaluable