Ina Verstl / Ernst Faltermeier
The Beer Monopoly
- Fachverlag Hans Carl
- 2016
- Taschenbuch
- 291 Seiten
- ISBN 9783418001326
How could a small Belgian brewer become the world's largest brewing group within two decades? Interbrew's transformation into InBev and then into Anheuser-Busch InBev (AB-InBev) is emblematic of the race for unchallenged market domination between the world's four biggest brewing companies. The Beer Monopoly explores how this happened and examines the economic drivers behind globalisation. AB-InBev's takeover of SABMiller - the world's number one and two brewers respectively - closes an amazing epoch in beer history. This book charts the fascinating rise of these two brewing giants as they showed that dealmaking provided a faster path to profit growth than any sales hike could ever accomplish. The importance of deals - those made and those missed - is also visible in the track record of Heineken and Carlsberg, the brewers on the
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