![Sreejesh, S. / Anusree, M R et al. Business Research Methods - An Applied Orientation. Springer International Publishing, 2015.](https://eichendorff21.de/cdata/j2dnoYFTRUYqEH-3L1DLlPlpEqY=/300x0/9783319032764.png)
- Springer International Publishing
- 2015
- Taschenbuch
- 308 Seiten
- ISBN 9783319032764
Since research is best learned by doing, this book emphasizes a hands-on, do- it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data
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