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Cookie akzeptieren![Strong, Carolyn (Hrsg.). Ethical Approaches to Marketing - Positive Contributions to Society. De Gruyter Oldenbourg, 2023.](https://eichendorff21.de/cdata/IEVMLU1301Pbob6ZzIjopfonX5M=/300x0/9783111257716.png)
Ethical Approaches to Marketing
- De Gruyter Oldenbourg
- 2023
- Taschenbuch
- 248 Seiten
- ISBN 9783111257716
Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading
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