Stock, Wolfgang G. / Frank Linde. Information Markets - A Strategic Guideline for the I-Commerce. De Gruyter Saur, 2011.
eng

Wolfgang G. Stock / Frank Linde

Information Markets

A Strategic Guideline for the I-Commerce
  • De Gruyter Saur
  • 2011
  • Gebunden
  • 640 Seiten
  • ISBN 9783110236095

Information Markets is a compendium of the i-commerce, the commerce with digital information, content as well as software. Information Markets is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.

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