Starting after the Great War, this book charts the rise of the ritualistic engagement, the modern white wedding and the more widely available honeymoon holiday, to show changes and continuities in English masculinity by considering power relations between men and women. Through a close reading of a range of sources (including first-person testimonies, newspapers and etiquette manuals), power relations between bride and groom, and between different generations, are revealed in the context of social class and the rise of consumerism.