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Cookie akzeptierenGiovanni Mattia / Ludovica Principato / Alessio Di Leo
Online Impulse Buying and Cognitive Dissonance
- Springer International Publishing
- 2021
- Gebunden
- 112 Seiten
- ISBN 9783030659226
Consumers¿ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look
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