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Cookie akzeptieren![Szunomár, Ágnes (Hrsg.). Emerging-market Multinational Enterprises in East Central Europe. Springer International Publishing, 2020.](https://eichendorff21.de/cdata/OuxuZQQMcOjIh3_Lm5qqcAgDmEg=/300x0/9783030551643.png)
Emerging-market Multinational Enterprises in East Central Europe
- Springer International Publishing
- 2020
- Gebunden
- 352 Seiten
- ISBN 9783030551643
The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) ¿ such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. ¿ as well as the greenfield or brownfield investments of emerging companies (such as Huawei, ZTE, Tata, Pepco, etc.) show a new trend where new kind of firms become major players globally. EMNEs have become important players in several regions around
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