BYOB8 is an invaluable resource for anyone in search of support on their entrepreneurship and executive leadership journey. In this book, designed as an 8-day crash course, Dr. Yvette brings together management and marketing concepts to form a framework for leaders to follow and thrive in an ever- changing business environment. BYOB8 is for current and aspiring business leaders as well as students needing to quickly learn the fundamental concepts of business. BYOB8 includes customized coursework, a glossary of key terms, and highlighted daily takeaways. BYOB8 helps you create realistic business goals, outlines how to implement the initial steps to fulfill those business goals, and helps