In a world where the rules of marketing seem to change every week, how can you build a strategic plan to grow your business? You need a marketing plan that gives you results you can measure - a data-driven approach tailored to your unique business. In just four simple steps, John Arnott will teach you how to get marketing results, by: building a strong online presence, getting real leads, nurturing them to a sale, and managing your online community. With clear, actionable steps and a plan to analyze your results to ensure you're on the right path, Measurable Results will give you everything you need to