Brown, Stephen / Phillip Brown. Free Gift Inside!! - Forget the Customer. Develop Marketease. John Wiley & Sons, 2003.
eng

Stephen Brown / Phillip Brown

Free Gift Inside!!

Forget the Customer. Develop Marketease
  • John Wiley & Sons
  • 2003
  • Taschenbuch
  • 304 Seiten
  • ISBN 9781841125466

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

Etwa 20 Tage