essential component of their success. She suggests that women entrepreneurs need to possess specific cognitive and personality traits, such as flexibility, openness to experience, and high levels of intelligence, to foster and enhance their creativity in business. Roy's article highlights the importance of understanding the role of creativity in entrepreneurship and provides valuable insights into the key components that contribute to its development. By examining the experiences of successful women entrepreneurs, Roy sheds light on how they have harnessed their creativity to achieve success. She also points out the need for support and resources to help women entrepreneurs develop the cognitive and personality traits necessary to foster creativity in business. Overall, Roy's article provides an important contribution to the literature on women entrepreneurs and entrepreneurship. It highlights the critical role of creativity in business and underscores the need for support and resources to help women entrepreneurs develop and enhance their creativity.