Data-Driven Approaches for Effective Managerial Decision Making
- IGI Global
- 2023
- Gebunden
- 360 Seiten
- ISBN 9781668475683
In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field
Mehr
Weniger
zzgl. Versand
in Kürze