Harvard Business Review / Nick Morgan / Robert B Cialdini / Linda A Hill / Nancy Duarte
Influence and Persuasion (HBR Emotional Intelligence Series)
- Harvard Business Review Press
- 2017
- Taschenbuch
- 160 Seiten
- ISBN 9781633693937
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
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