McGrath, Rita Gunther / Ian C Macmillan. Discovery-Driven Growth - A Breakthrough Process to Reduce Risk and Seize Opportunity. Harvard Business Review Press, 2009.

eng

Rita Gunther McGrath / Ian C Macmillan

Discovery-Driven Growth

A Breakthrough Process to Reduce Risk and Seize Opportunity

Harvard Business Review Press
2009

Gebunden
256 Seiten
ISBN 9781591396857

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

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