Simon, Hermann / Bilstein, Frank F. et al. Manage For Profit, Not For Market Share - A Guide to Greater Profits In Highly Contested Markets. Harvard Business Review Press, 2006.

eng

Hermann Simon / Frank F. Bilstein / Frank Luby

Manage For Profit, Not For Market Share

A Guide to Greater Profits In Highly Contested Markets

Harvard Business Review Press
2006

Gebunden
240 Seiten
ISBN 9781591395263

Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.

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