eng

Davis Dyer / Frederick Dalzell / Rowena Olegario

Rising Tide

Lessons from 165 Years of Brand Building at Procter & Gamble

Harvard Business Review Press
2004

Gebunden
467 Seiten
ISBN 9781591391470

Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.

38,50 €

inkl. MwSt.
zzgl. Versand

Etwa 20 Tage