Rita Gunther McGrath / Ian C Macmillan
Marketbusters
40 Strategic Moves That Drive Exceptional Business Growth
- Harvard Business Review Press
- 2005
- Gebunden
- 264 Seiten
- ISBN 9781591391234
Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found and outline forty specific marketbusting moves. In addition, they provide practical tools and checklists to help leaders determine the best move to use in a given situation.
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