Reaction and Perceived Value,2. Understanding and Confidence,3. Application and Implementation,4. Impact and Consequences,5. Return on Investment, and6. Intangibles. Show Me the Money presents a step-by-step guide for identifying, collecting, analyzing, and reporting all six types of data. The book explores the challenges of measuring the hard-to-measure, and placing monetary value on the hard-to-value. As a reference for those who are seeking ways to assign value to these measures, the book clarifies and debunks much of the mystery surrounding the allocation of monetary values. Building on a tremendous amount of experience, application, practice, and research, the book draws upon the work of many individuals and organizations, particularly those who have been reaching the ultimate levels of accountability using the ROI Methodology. Developed in an easy-to-read format and fortified with examples, tips, and checklists, this will be an indispensable guide for those who seek to understand accountability issues.