Managing By Values describes how companies of all types can achieve greater success-measured not by volume or profits, but by the quality of life for employees and the quality service for customers. By committing to a common purpose and shared values, any organization can adopt a way doing business that allows all stakeholders-owners and shareholders, employees, customer and clients- to win. Based on more than 25 years of research and application in organizations, Managing By Values details a practical game plan for clarifying your organization's core values, communicating them throughout the organization, aligning these values with actual practices, and reaching an exciting new level of organizational