Keith A. Quesenberry / Michael K. Coolsen
Brand Storytelling
Integrated Marketing Communications for the Digital Media Landscape
- Rowman & Littlefield Publishers
- 2023
- Gebunden
- 322 Seiten
- ISBN 9781538176375
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
92,70
€
inkl. MwSt.zzgl. Versand
in Kürze