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Cookie akzeptieren- Hodder And Stoughton Ltd.
- 2021
- Taschenbuch
- ISBN 9781529373370
This is a book about how change happens - how ideas spread successfully, and why sometimes they fail. We are living in a world of strong opinions that feels more divided every day. Why is that? Much of what we know about how ideas spread comes from bestselling books like Blink and Nudge who paint a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world that Malcolm Gladwell or Richard Thaler describe is a world where information spreads, but beliefs and behaviours stay the same, one of simple contagions, which
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