Great marketing just got easier You are just seven steps away from becoming a great marketer. Imagine being able to identify and meet the needs of your customers better than your competition. Now you can. Marketing In A Week is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all into action. The fastest way to marketing success Whether you choose