Persuasion and influence just got easier You are just seven steps away from being more persuasive and influential. Imagine mastering a range of practical and proven techniques for influencing and persuading others that will work in all aspects of your personal and business life. Now you can. Persuasion and Influence In A Week is a simple and straightforward guide to becoming a more persuasive communicator, giving you everything you really need to know in just seven short chapters. From understanding how people make decisions, to increasing your authority and using NLP to build rapport, you'll rapidly develop your ability to influence and persuade others. You'll also find exercises to help you put it all into action.