Key account management just got easier You are just seven steps away from mastering key account management. Imagine being able to fully understand your customers and consistently build relationships that move from short-term sales through to long-term customer value and retention. Now you can. Successful Key Account Management In A Week is a simple and straightforward guide to keeping pace with your customers, giving you everything you really need to know in just seven short chapters. It identifies the essential steps in the key account management process, from identifying sales growth opportunities and measuring the profitability of major customers to win/win negotiations and relationship management. You'll