'Electrifying' Financial Times 'Brilliant' Independent 'Fascinating' Guardian We are living in an age of heightened individualism. Success is a personal responsibility. Our culture tells us that to succeed is to be slim, rich, happy, extroverted, popular - flawless. The pressure to conform to this ideal has changed who we are. We have become self-obsessed. And our expectation of perfection comes at a cost. Millions are suffering under the torture of this impossible fantasy. It was not always like this. To explain how we got here, Will Storr takes us on a journey across continents and centuries. Full of thrilling and unexpected connections between history, psychology, economics,