Eric Schmidt / Jonathan Rosenberg
How Google Works
- Hodder And Stoughton Ltd.
- 2015
- Taschenbuch
- ISBN 9781444792492
The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'.
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