Jonah Berger
Contagious: Why Things Catch on
- SIMON & SCHUSTER
- 2013
- Audio-CD
- 6 Seiten
- ISBN 9781442359376
Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
32,50
€
inkl. MwSt.zzgl. Versand
Etwa 20 Tage