Christensen, Clayton M. / Reichheld, Fred et al. HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt). Harvard Business Review Press, 2013.

eng

Clayton M. Christensen / Fred Reichheld / Harvard Business Review / Philip Kotler / Theodore Levitt

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review Press
2013

Taschenbuch
ISBN 9781422189887

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