McGrath, Rita Gunther. The End of Competitive Advantage - How to Keep Your Strategy Moving as Fast as Your Business. Harvard Business Review Press, 2013.

eng

Rita Gunther McGrath

The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business

Harvard Business Review Press
2013

Gebunden
240 Seiten
ISBN 9781422172810

A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy.

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