Kotter, John P / Lorne A Whitehead. Buy-In - Saving Your Good Idea from Getting Shot Down. Harvard Business Review Press, 2010.

eng

John P Kotter / Lorne A Whitehead

Buy-In

Saving Your Good Idea from Getting Shot Down

Harvard Business Review Press
2010

Gebunden
208 Seiten
ISBN 9781422157299

Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.

27,50 €

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