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Mullins, John / Randy Komisar. Getting to Plan B - Breaking Through to a Better Business Model. Harvard Business Review Press, 2009.
eng

John Mullins / Randy Komisar

Getting to Plan B

Breaking Through to a Better Business Model
  • Harvard Business Review Press
  • 2009
  • Gebunden
  • 268 Seiten
  • ISBN 9781422126691

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.

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