madness. Brummell created the blueprint for celebrity crash and burn, falling dramatically out of favor and spending his last years in a hellish asylum. For nearly two decades, Brummell ruled over the tastes and pursuits of the well heeled and influential, and for almost as long, lived in penury and exile. With vivid prose, critically acclaimed biographer Ian Kelly unlocks the glittering, turbulent world of late-eighteenth/early-nineteenth-century London -- the first truly modern metropolis: venal, fashion-and-celebrity obsessed, self-centered and self-doubting -- through the life of one of its greatest heroes and most tragic victims. Brummell personified London's West End, where a new style of masculinity and modern men's fashion were first defined. Brummell was the leading Casanova and elusive bachelor of his time, appealing to both men and women of his society. The man Lord Byron once claimed was more important than Napoleon, Brummell was the ultimate cosmopolitan man. "Toyboy" to Georgiana, Duchess of Devonshire, and leader of playboys including the eventual king of England, Brummell inspired Pushkin to write Eugene Onegin, and Byron to write Don Juan, and he influenced others from Oscar Wilde to Coco Chanel. Through love letters, historical records, and poems, Kelly reveals the man inside the suit, unlocking the scandalous behavior of London's high society while illuminating Brummell's enigmatic life in the colorful, tumultuous West End. A rare rendering of an era filled with excess, scandal, promiscuity, opulence, and luxury, Beau Brummell is the first comprehensive view of an elegant and ultimately tragic figure whose influence continues to this day.