Provides an introduction to the new theory of Net Locality and the profound effect on individuals and societies when everything is located or locatable. * Describes net locality as an emerging form of location awareness central to all aspects of digital media, from mobile phones, to Google Maps, to location- based social networks and games, such as Foursquare and facebook. * Warns of the threats these technologies, such as data surveillance, present to our sense of privacy, while also outlining the opportunities for pro-social developments. * Provides a theory of the web in the context of the history of emerging technologies, from GeoCities to GPS, Wi-Fi,