Rodrigues, Suzana B / John Child. Corporate Co-Evolution - A Political Perspective. Wiley, 2008.
eng

Suzana B Rodrigues / John Child

Corporate Co-Evolution

A Political Perspective
  • Wiley
  • 2008
  • Gebunden
  • 304 Seiten
  • ISBN 9781405121644

"Corporate Co-Evolution" is a work of major scholarship that develops broad macro-economic principles of corporate strategy by examining and analyzing the history and growth of Telemig, a major Brazilian telecommunications company. Analyzes the different domains of the corporate environment - economic, social, cultural and political - that impact on the evolution of companies Traces the multi-level changes in a major Brazilian telecommunications company, uncovering the dynamics of change over the course of 30 years Develops a broader contextual and historical perspective that enriches our understanding of today's international corporate environment Includes a general introduction to the complex political factors in the corporate environment that impact the growth

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of companies Co-authored by internationally-renowned author and business consultant, John Child

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