the markets. So many issues stem from the reality of the financial gap between age groups - from cancel culture and fears about wokeness, to generation rent, protest movements and re-evaluations of history around subjects such as empire. Costa also shows how we can build a more inclusive, purposeful capitalism through co-operation, which shifts focus away from the individual and more towards collaboration, compassion and community. For readers of Rebecca Henderson's Reimagining Capitalism , and Rutger Bregman's Utopia for Realists , as well as business leaders and tech watchers, this is what the future of capitalism looks like, how our current systems may be upended, and above all how boomers must work with the invigorating and inspiring young, who see their mission not just to increase value for shareholders, but to save the planet from humanity's disastrous last 40 years.