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Cookie akzeptierenAnna Danielewicz-Betz
Communicating in Digital Age Corporations
- Palgrave Macmillan UK
- 2016
- Gebunden
- 428 Seiten
- ISBN 9781137558121
The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what ¿doing business¿ in the digital age is about and illustrates ¿business discourse¿ from practitioners¿ point of view. Grounded in the analysis of empirical data, pertaining both to internal and external business communication, the author reflects on the reality of accelerated and pressurised communication in global
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