- Wiley
- 2012
- Taschenbuch
- 176 Seiten
- ISBN 9781119943136
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
33,50
€
inkl. MwSt.zzgl. Versand
Etwa 20 Tage