Malcolm McDonald
Market Segmentation
- Wiley
- 2012
- Taschenbuch
- 512 Seiten
- ISBN 9781118432679
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
67,00
€
inkl. MwSt.zzgl. Versand
Etwa 20 Tage